HOMEPAGE    |    AIDS & YOUTH    |    stompAIDS    |    WHAT'S ON    |    REGISTER    |    RESOURCES    |    ENQUIRIES
	CHALLENGE DETAILS | CREATIVE BRIEF | IMPORTANT DATES | JUDGING CRITERIA JUDGING CRITERIA ------------------------------------------------------------------------------------------------- 1. Concept (20%)         a. Relevance to Target Audience         b. Originality/Freshness         c. Addresses the brief given         d. Replicability 2. Execution (30%)         a. Originality/Freshness         b. Mediums/method of campaign execution            I. Level of Interactivity            II. Appropriate touch point/media used for publicity         c. Cost effectiveness (Share of budget on each component) 3. Campaign Results (30%)         a. Appeal to the target audience         b. Level of campaign awareness (top of mind recall)            i. % of students aware of the campaign            ii. % of students aware of the ways to protect themselves from               AIDS            iii. Understanding of messages            iv. Intention to take actions 4. Presentation skills (15%)         a. Clear and easy to understand         b. Interesting props, style and theme 5. Team Work (5%)         a. Proper delegation of duties and responsibilities Criterias 1, 2, 4 and 5, are scored by judges on a scale of 1 – 10, with 1 the lowest and 10 the highest. For Criteria 3, post-campaign surveys will be conducted by the stompAIDS Crew.
CHALLENGE DETAILS | CREATIVE BRIEF | IMPORTANT DATES | JUDGING CRITERIA