CREATIVE BRIEF
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    1.   Key Message
    2.   Target Audience
    3.   Budget
    4.   Mandatory Items
    5.   Optional Items

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1. Key Message
Create your own innovative marketing campaign to raise HIV/AIDS awareness among your peers with one or more of these key messages:


    a) Young people are increasingly becoming infected with Sexually
        Transmitted Infections (STIs), including HIV.

    b) Avoid high-risk sexual practices such as casual sex, paid sex
        and sex with multiple partners as they increase the risk of         STI/HIVinfection.

    c) Abstaining from high-risk sexual practices is the best defence
        against STI/HIV infection.

    d) Using condoms correctly and consistently if sexually active can
        reduce one’s risk of getting infected by HIV and some other STIs.

    e) If one might have put oneself at risk of being infected with STI/HIV,
        one should get tested as soon as possible instead of unknowingly
        spreading the disease to others.

Note that point (d) cannot be promoted during the campaign/event without mentioning points (b) and (c).

b) An event to be held over 1-3 days on the Team’s own campus.     Please include the following details in your proposal
    i.   Theme/concept and the rationale for it
    ii.  Proposed activities and layout
    iii. Publicity activities and materials (eg poster, flyer, banner, viral/          guerilla /ambient marketing, website etc) (Please include creative          works where applicable.)

c ) Proposed timeline to run the campaign, including the publicity     activities and the event

d ) Budget allocation/summary

e ) Research/facts supporting the marketing proposal

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5. Optional Items
Commercial (E.g. Television, Radio, viral clips)
    i.   Storyboard (If applicable)
    ii.  Script
    iii. Creative rationale