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Teams will create a marketing campaign for their respective institutions, comprising of a print campaign and event(s). Upon submission of a detailed proposal, 10 teams will be short-listed to present their work to the Health Promotion Board (HPB). The teams will then proceed to carry out campaign activities in their respective campuses, on a $3,000 budget. Marketing professionals will act as mentors to prepare for their event(s).
A panel of judges comprising of marketing professionals and HPB staff will judge these teams. The most creative and effective campaign will win top prize of $10,000 and possibly advertising internships. Winning creatives may be used as part of a nationwide HIV/AIDS Education Campaign. |
